The Corridor Blog
Honest notes on selling across borders
Brand, websites, SEO and AI search between Italy and the English-speaking world. Written by Mark Chambers from 25 years of doing the work, not presenting it.
Shopify vs WooCommerce for cross-border e-commerce: an honest comparison
Shopify is faster to launch in a new country; WooCommerce gives you more control and content power. I run stores on both. Here is how I choose for…
How to turn an international trade show into real leads
A trade show pays back in the 30 days after it closes, not on the stand. Here is the before, during and after plan I use, learned running…
Selling to UK customers from Italy and the EU: what changed and what still works
Since Brexit, an Italian or EU brand selling online to UK customers has to handle VAT, duties and delivery differently. The paperwork is solvable. The real sales killer…
9 mistakes I find on Italian exporters’ English websites
Most Italian exporters’ English websites lose buyers on the same nine mistakes, from “Who we are” homepages to contact forms that only accept Italian phone numbers. Here they…
Hreflang explained: international SEO for English and Italian websites
Hreflang tells Google which language and country version of a page to show. Get it wrong and your Italian page ranks in London while your English page hides.…
How to sell Italian design and furniture to English-speaking buyers
Italian furniture and design brands lose English-speaking buyers on practical detail, not on beauty: sizes, lead times, delivery and care. Here is what I learned moving an Italian-design…
How to market Italian food and wine in the UK and US
Italian food and wine sells abroad when it stops selling “Italy” and starts selling a specific place, person and use. Here is how I would position an Italian…
Does ChatGPT recommend your brand? A 30-minute AI visibility test
You can test your own AI visibility in 30 minutes: write ten buyer questions, ask four AI assistants, and score whether they name you, describe you correctly and…
How to hire a remote marketing consultant (and what to check first)
Hiring a remote marketing consultant works when you check three things first: who actually does the work, what they have run themselves, and how they will report to…
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Tell me your website and the market you want to win. I reply personally, in English or Italian, usually within one working day.