I carry your brand across the language barrier — both ways.
Bilingual British–Italian marketing consultant
Native English and Italian. Senior on both sides of the table. I help Italian companies win in English-speaking markets, and international brands win in Italy — handling the strategy, the story, the build and the growth, so nothing gets lost in translation. One contact, from first brief to measurable results.
Why companies choose me over an agency
The rare third option between an export consultant and a digital agency.
Two native languages, one brain
I’m British and Italian by nationality and native in both languages. Your English isn’t translated and your Italian isn’t outsourced — the same person sets the strategy and writes the words.
I’ve run the businesses I advise
Chief Marketing Officer, e-commerce founder, hospitality owner, trade-show PR lead. I’ve lived the results I sell, not just presented them on a slide.
The whole package, joined up
Strategy, brand, storytelling, websites and e-commerce, SEO, AI-search, paid, email, social and video — coherent, because one senior person owns it end to end.
Built for AI search (GEO)
I make brands visible not just on Google but inside the AI answers buyers now trust — in English and Italian. A discipline most corridor competitors don’t even mention.
What I can do for you
Six services. One senior contact.
Strategy & Fractional CMO
Cross-border strategy, market-entry planning and senior marketing leadership on tap — without a full-time hire.
Brand Identity & Storytelling
A brand and a narrative that stay credible when they cross a border — in the tone of each market.
Websites & E-commerce
Responsive sites and stores (WordPress, WooCommerce, Shopify) built to get found, build trust and sell — in the right language.
SEO & GEO (AI-search)
Rank on Google and get cited by ChatGPT, Gemini, Perplexity and Google AI — in English and Italian.
Growth Marketing
Paid, email, social and content — matched to the markets you actually trade in, and measured every step.
AI-Enabled Marketing
The speed of AI, directed by 25 years of judgement — faster research, content and localisation, done well.
Two directions, one specialist
Going international?
I take Italian brands into the UK, US, Gulf and beyond — with the tone, culture and search behaviour of each market handled properly, not just translated.
Coming to Italy?
I bring international brands into the Italian market with native brand, web and marketing that actually lands — and a head-office contact who speaks your language.
Proof, not promises
+400%
Brand visibility as CMO of Braun Classics, with engagement up 200%.
25+
Years building brands, sites and marketing across Italy and the English-speaking world.
#1
Built and grew the UK’s largest gravel-bike community from scratch.
No account managers. No junior handoffs. The person who plans your marketing is the person who does it — and I’d rather give you the honest version than the comfortable one.
Ready to stop losing the deal in translation?
Tell me where you’re headed. One honest conversation about your goals — in English or Italian.