Who I help
A two-way corridor between Italy and the English-speaking world.
I work with SMEs and mid-sized companies going in both directions — and I handle each market in its own language and culture.
Italian brands going international
You make something excellent and you’re ready for the UK, US, Gulf or beyond — but your English-facing presence was translated once and never updated, and English-speaking buyers can’t find you. I give you a brand, a website and a search presence that feel native to each market, not translated into it.
- Positioning and messaging for the target market
- Native English brand story and website/e-commerce
- SEO & GEO so buyers — and AI — find you
- Trade-show PR and lead generation
International brands entering Italy
You’re entering a market with strong products but no distinctive, culturally-adapted presence in Italian — and you need a partner who is native in Italian tone but communicates natively with your head office in English. That’s exactly what I do, on the ground in Lombardy.
- Italian brand, tone of voice and localisation
- Italian website/e-commerce and search presence
- Market-entry strategy and local credibility
- One bilingual contact between market and HQ
Sectors I know from the inside
Manufacturing & industrial · Design & homeware · Food, wine & agri-food · Fashion, accessories & eyewear · Cycling & sport · Tourism & hospitality · Premium & luxury consumer brands.
Markets I serve remotely: the UK & Ireland, the rest of Europe, the USA & Canada, the UAE & Saudi Arabia, Australia & New Zealand, India, and other English-speaking markets — with occasional on-site work in Northern Italy.
Which direction are you going?
Tell me a little about your business and your target market — I’ll reply personally.