The Corridor Blog
Honest notes on selling across borders
Brand, websites, SEO and AI search between Italy and the English-speaking world. Written by Mark Chambers from 25 years of doing the work, not presenting it.
Caso studio: come ho rilanciato tre marchi di letti nel Regno Unito in 12 mesi
Un produttore di letti dello Yorkshire, tre marchi, due mercati, un solo responsabile marketing. Come ho portato Harmony Beds dalla terza alla prima pagina di Google, lanciato Carter…
Case study: how I rebuilt three UK bed brands in 12 months
One Yorkshire bed maker, three brands, two markets, one marketing lead. How I took Harmony Beds from page three of Google to page one, launched Carter & Lewis…
Storytelling for export: making a Made-in-Italy brand resonate abroad
“Made in Italy” is an unfair advantage — if you tell the story right abroad. Here’s how to make it resonate instead of getting lost in translation.
Fractional CMO vs agency vs in-house: what a growing SME actually needs
Agency, in-house, or fractional CMO? The honest trade-offs for a growing SME — when each works, and the hidden cost of the wrong one.
The cross-border website & e-commerce checklist for exporters
The things a cross-border site must get right to turn foreign visitors into enquiries and orders. A practical checklist from someone who builds them.
Why “just translate it” fails: localisation vs translation
Translation gets you understood. Localisation gets you chosen. Here’s the difference — and why “just translate it” quietly costs exporters sales.
How to enter the Italian market as an international brand
Italy rewards brands that feel Italian, not translated. Here’s how to enter properly — brand, site, search and local credibility — from someone on the ground in Lombardy.
GEO explained: how to get your brand cited by AI — in two languages
Buyers now ask AI for recommendations and act on the answer. If the AI doesn’t know you, you’re not on the shortlist. Here’s how to get cited —…
How to market an Italian brand in the UK (and English-speaking markets)
You don’t translate your way into the UK — you rebuild for a British buyer, in native English, findable by Google and by AI. Here’s exactly how I’d…
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Tell me your website and the market you want to win. I reply personally, in English or Italian, usually within one working day.