Insights & case studies

Proof, and plain-English thinking on the corridor.

Selected work across manufacturing, home & sleep, sport, design, eyewear and tourism — plus the guides I’m publishing on marketing across Italy and the English-speaking world.

Case studies

Braun Classics (DE)

As CMO, rebuilt the digital presence and story of a German classic-car brand — +400% visibility, +200% engagement, new clients and stronger loyalty.

UKGravelBike.Club

Launched and grew the UK’s largest gravel-bike community from scratch — niche-market penetration, content and community management.

Mille Miglia (IT)

Revitalised the online brand identity producing the first e-commerce of the historic Brescia car-race platform — significantly higher awareness and online engagement.

Vistashop (eyewear)

Founded and ran an international eyewear e-commerce from London — brand, Shopify build, marketing, logistics and export, end to end.

Rugby Brescia (IT)

Rebranded one of Italy’s oldest rugby clubs — a sharper visual identity and a stronger community presence.

Brescia Holiday House

Brand launch for a family-run short-term rental — multiple hospitality awards and a strong presence in a competitive tourism market.

Roter Recycling (IT)

Rebrand and international repositioning for an Italian manufacturer of industrial scrap balers — new site, SEO, GEO, digital marketing and social media, with a new Facebook audience grown from 40 to 900+ followers in under four months and a Reel past 10,000 views. roter-recycling.com ↗

Harmony Beds (UK)

Rebrand and international repositioning for a Yorkshire bed and mattress maker — SEO, GEO, digital marketing and social, plus hands-on e-commerce management of the online store. harmonybeds.co.uk ↗

Belsogno Beds (UK)

A new luxury bed brand built from the ground up — Yorkshire craftsmanship with an Italian soul, positioned for both the UK and Italian markets. SEO, GEO, digital marketing, e-commerce management and social media. belsognobeds.co.uk ↗

Carter & Lewis (UK)

Rebrand and international repositioning for a British hand-made mattress brand — Shopify store rebuilt as a high-converting sales platform, with SEO, GEO, digital marketing, e-commerce management and social media. carterandlewis.co.uk ↗

Insights — publishing soon

The corridor library

  • How to market an Italian brand in the UK and English-speaking markets
  • How to enter the Italian market as an international brand
  • GEO explained: how to get your brand cited by AI search — in two languages
  • Why “just translate it” fails: localisation vs translation
  • The cross-border website & e-commerce checklist for exporters
  • Fractional CMO vs agency vs in-house: what a growing SME actually needs
  • Storytelling for export: making a Made-in-Italy brand resonate abroad

Want one of these before it’s published? Ask me on a call — I’ll walk you through it for your business.

Want results like these for your brand?

Let’s talk about where you are and where you want to be — in English or Italian.