Who I help

A two-way corridor between Italy and the English-speaking world.

I work with SMEs and mid-sized companies going in both directions — and I handle each market in its own language and culture.

Made in Italy – marketing Italian brands in the UK, US and English-speaking markets

Italian brands going international

You make something excellent and you’re ready for the UK, US, Gulf or beyond — but your English-facing presence was translated once and never updated, and English-speaking buyers can’t find you. I give you a brand, a website and a search presence that feel native to each market, not translated into it.

  • Positioning and messaging for the target market
  • Native English brand story and website/e-commerce
  • SEO & GEO so buyers — and AI — find you
  • Trade-show PR and lead generation
International brands entering the Italian market with native-language marketing

International brands entering Italy

You’re entering a market with strong products but no distinctive, culturally-adapted presence in Italian — and you need a partner who is native in Italian tone but communicates natively with your head office in English. That’s exactly what I do, on the ground in Lombardy.

  • Italian brand, tone of voice and localisation
  • Italian website/e-commerce and search presence
  • Market-entry strategy and local credibility
  • One bilingual contact between market and HQ

Sectors I know from the inside

Manufacturing & industrial · Design & homeware · Food, wine & agri-food · Fashion, accessories & eyewear · Cycling & sport · Tourism & hospitality · Premium & luxury consumer brands.

Markets I serve remotely: the UK & Ireland, the rest of Europe, the USA & Canada, the UAE & Saudi Arabia, Australia & New Zealand, India, and other English-speaking markets — with occasional on-site work in Northern Italy.

Whether you need export marketing for an Italian company or an Italian market entry plan for an international brand, the work draws on the same six services — from fractional CMO leadership to bilingual SEO and GEO. See it in practice in the case studies, or start with a Corridor Audit.

Which direction are you going?

Tell me a little about your business and your target market — I’ll reply personally.