Services
Everything it takes to cross a border — under one senior contact.
Six services that work on their own or combine into an outsourced marketing department. Every one is delivered bilingually, in both trade directions, by me.
Strategy & Fractional CMO
Senior marketing leadership without a full-time hire. Cross-border strategy, market-entry planning, positioning, budget and channel planning — then ongoing leadership as your outsourced CMO, coordinating every moving part and reporting on what it’s actually doing. Project and team management sit here too: I run marketing projects end to end, on time, across suppliers and languages.
Best for: growing SMEs that need a director’s judgement before they can justify a director’s salary. Who I help →
Brand Identity & Storytelling
Your brand is more than a logo — it’s the story, tone and visual language that make you recognisable and trusted in every market you sell into. I build that system — naming, identity, art direction, tone of voice in two languages — and write the narrative that carries it across cultures, so a Made-in-Italy brand feels right in English, and an international brand feels right in Italian.
Best for: brands that look credible at home but lose their voice abroad. See the rebrand case studies →
Websites & E-commerce
Responsive websites and online stores — WordPress and WooCommerce, Shopify, Magento, PrestaShop — designed from the ground up to get found, build trust, be cited by AI, and convert, in the target language. One senior person who understands the technical side and the selling side. No templates dressed up as strategy.
Best for: exporters with a stale English site, or brands needing a proper Italian store. See the e-commerce case studies →
SEO & GEO (AI-search)
Traditional SEO — technical, on-page, content, local and international hreflang — and Generative Engine Optimisation: structuring your content and signals so ChatGPT, Gemini, Perplexity, Claude and Google’s AI answers understand, cite and recommend you. In English and Italian — a combination almost no one else offers. Buyers increasingly ask an AI instead of scrolling results, and that traffic arrives pre-qualified. If the AI doesn’t know you, you’re not on the shortlist.
Best for: brands that are invisible in AI answers — which today is most of them. Check yours with a Corridor Audit →
Growth Marketing
Paid media (Google & Meta), email and CRM, social (Meta, TikTok, YouTube, X, Google Business), content and video direction — matched to the markets you actually trade in and measured every step, so every pound or euro of budget is accountable to pipeline.
Best for: companies spending on marketing without a clear line to results. Find the leaks with a Corridor Audit →
AI-Enabled Marketing
AI used properly and responsibly to make all of the above faster and sharper: AI-assisted content and localisation, GEO strategy, AI-driven research and analysis, and helping your team adopt AI in their own marketing. The technology does the heavy lifting; 25 years of judgement decides what’s worth doing. Head and heart, machine and human.
Best for: teams who want AI leverage without losing craft or brand. How GEO fits in →
Not sure which you need? Start with an audit.
Tell me your goals and I’ll tell you where to start. One honest conversation, in English or Italian.