Media Planning

There are so many types of media. Have you ever wondered how a company chooses?

What Is Media Planning?
You are creating advertising for a new bicycle. To complete this task, you need to go through the media planning process. Media planning in advertising is the making of decisions to deliver a message to the target audience.

The Process
Now that you understand what media planning is, it is time to review the process. The process includes:

  • Market analysis
  • Establishing the media objective
  • Setting the strategy
  • Implementation
  • Evaluation and follow-up

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