There are so many types of media. Have you ever wondered how a company chooses?
What Is Media Planning?
You are creating advertising for a new bicycle. To complete this task, you need to go through the media planning process. Media planning in advertising is the making of decisions to deliver a message to the target audience.
Now that you understand what media planning is, it is time to review the process. The process includes:
- Market analysis
- Establishing the media objective
- Setting the strategy
- Evaluation and follow-up